Art Director & Digital Designer
Connecting brand, structure and digital experience through scalable design systems
Selected Work //
A curated selection of brand, product & design systems — from digital platforms to physical touchpoints.
01
2022 – 2026
02
2022
03
2021
About //
An overview of my skills and professional journey in digital design — from brand development to complex product systems.
Short Profile
I am an Art Director and Digital Designer with over ten years of experience developing holistic brand and design systems for digital platforms. Focused on visual systems, intuitive user experiences, and brand-driven communication — ranging from corporate websites, interfaces and editorial design to campaigns and cross-channel brand experiences. Combines strategic and conceptual thinking with strong visual precision and technical understanding to create scalable, consistent, and impactful design solutions.
Expertise
Creative Direction
Design Leadership
Brand and Design Systems
Visual Identity
Digital and Web Design
Strategic Design
Stakeholder Management
Structuring Complex Content
Cross-Functional Collaboration
Teamwork
Visual Storytelling
Approach
High Quality Standards
Attention to Detail
Process-oriented Working
Structured Working Style
Initiative and Continuous Learning
Mentoring and Knowledge Sharing
Tech Stack
Adobe Creative Cloud
Design & Kreation
Web & CMS
AI-Tools
01/2022 – 01/2026
// Spryker Systems GmbH, Berlin, DE
Lead Designer
- Held conceptual and visual responsibility for the corporate website redesign, developing the overall concept, information architecture, and UI framework for a large-scale platform with 10+ primary and 100+ subpages
- Partnered strategically with marketing, sales, and product teams to translate complex requirements into digital experiences, design systems, and scalable communication solutions
- Further developed and refined Spryker’s visual identity across all physical and digital touchpoints, creating high-quality campaign, content, and communication formats to strengthen a consistent and strategically aligned brand presence
- Owned digital content and web formats in HubSpot, including the continuous development of templates, guidelines, editorial formats and design standards, while providing guidance on quality and best practices within the team
03/2020 – 01/2022
// Nuii Brand Communications GmbH, Hamburg, DE
Art Director
- Developed and supervised integrated brand and campaign concepts for clients in retail real estate, banking, and logistics, translating strategic objectives into visual identities and communication systems
- Designed layouts, user interfaces, landing pages, newsletters, print materials, as well as wayfinding and signage systems, while maintaining a consistent brand presence in both digital and physical environments
- Collaborated closely with clients from initial briefing and alignment through to the presentation of concepts and design solutions, developing tailored approaches to complex communication challenges
- Managed a wide range of responsibilities within an interdisciplinary agency environment—from social media and content creation to photography and media planning, including the preparation of client presentations and the creation of production-ready print files
11/2016 – 09/2018
// Edeka AG, Hamburg, DE
Media Data Assistant
- Managed and maintained image and product master data across CMS, Microsoft Access and SAP, ensuring data accuracy and efficient approval workflows through the review and validation of data records
- Responsible for product photography, professional image retouching, and digital image processing for publication-ready e-commerce and marketing content, including product-specific copy to support sales communication
- Provided guidance to team members on image editing and the optimization of digital workflows, introducing efficient techniques for product image preparation and promoting consistent quality standards across the department
- Served as the primary point of contact for a newly established service offering product photography and digital image preparation, supporting external suppliers and smaller manufacturers without dedicated e-commerce imagery
03/2015 – 08/2016
// Phine Design, Hamburg, DE
Art Director
- Conceptualized and designed animated advertising materials, storyboards and digital campaign assets, preparing production-ready concepts and assets for implementation by external development teams for national companies
- Developed corporate identities, business collateral, user interfaces and corporate presentations, contributing to a wide range of branding and communication projects
- Collaborated directly with clients to develop tailored design solutions, including the independent creation of design guidelines and digital advertising materials
- Promoted from Junior Designer to Art Director within six months in recognition of increasing responsibility, creative excellence and independent project ownership
04/2011 – 09/2015
// Kunstschule Wandsbek, Hamburg, DE
Communication Design Studies
- Degree: State-recognized Communication Designer
Contact //
Open to thoughtful collaborations and senior digital design opportunities.
Let’s connect.
Based in Germany. Working across digital product environments with a strong focus on structure and clarity.