Spryker — B2B Commerce Platform

Approach

Before defining the visual direction, I conducted strategic research into market trends and competitor positioning across the composable commerce landscape. These findings directly shaped the concept and supported the case for a more modern, modular approach. Working alongside a specialised HubSpot agency, I took full responsibility for the visual direction, translating structural wireframes into a modular, brand-aligned design system.

Contributions

Outputs

Result

A fully redesigned website experience aligned with Spryker's evolving brand language and built on a modular component system capable of scaling with the platform.The new visual direction improved clarity of product communication and established a consistent foundation across the entire page inventory.

Approach

Building on Spryker's existing tile metaphor, rooted in the concept of composability, I developed a structured visual system spanning layouts, design elements and campaign logic. I defined rules for every major format category and developed a library of templates and reusable patterns to streamline production and enable independent work where needed. Beyond visual rules, I documented how the system operates in practice across relevant contexts and use cases.

Contributions

Outputs

Result

A complete brand system that gave every contributor a single reference for producing on-brand content independently. Templatized workflows reduced the overhead of recurring production tasks, while a shared visual language scaled consistently across formats from digital to print to physical space.

Approach

Every format was approached with the same underlying logic: the visual system as a constant, the format as a variable. Rather than adapting the brand to fit each medium, I translated the brand's core language into the specific requirements of each format while preserving what makes it recognisable.

Contributions

Outputs

Result

A consistent brand presence across every communication format the platform operated in. Each asset reinforced the same visual language, building the kind of recognisability and trust that a brand operating at enterprise scale depends on. By taking ownership of template maintenance and continuously refining the system based on real production needs, the asset library grew into a reliable, self-sustaining foundation for the entire marketing operation.

Approach

Working directly with the mascot's 3D model, I developed scenes that translated the brand's visual language into three-dimensional space. Each scene was built around a specific communication goal, whether supporting a campaign, enriching a website section or extending the brand into a physical environment. For the EBC office concept, I designed a spatial environment that carried Spryker's visual identity from screen to room, working within the possibilities and constraints of physical space to create something that felt as considered as any digital touchpoint.

Contributions

Outputs

Result

Expanding the brand's toolkit to include 3D production gave Spryker a new expressive range, one that could translate the platform's identity into scenes, spaces and stories that static design alone could not deliver. The EBC office concept extended this thinking into physical space, demonstrating that the brand's visual language was robust enough to hold across every dimension it was asked to inhabit.